INSITE OOH Media Platform

As part of celebrating Eid El-Fitr, Carrefour has unveiled a new out-of-home campaign to raise the values of togetherness. The famous retail shopping brand has spiked the UAE’s OOH arena with a delightful and mouthwatering look to it. Carrefour’s previous successful OOH appearance in the UAE was during February 2025 when the brand was celebrating the spirit of the holy month of Ramadan. Carrefour is currently back on billboards proving its strong OOH presence, celebrating Eid with audiences. The campaign is considered a multi-format campaign that utilizes lampposts and uni-poles across Dubai and Sharjah. The campaign is a relatively new one that was released during the first week of April. 

The main slogan of the brand and campaign is “Care for every moment.” One of the main visuals of the campaign uses the ad copy “Break bread together,” portraying a family having a feast with Carrefour’s signature baguettes. Another visual shows friends having tacos with the tacos also enlarged and included on the billboard. Here the ad copy “A catch-up that can’t wait” is included. Another lamppost visual shows a baby playing around with a plate using the main slogan of the campaign. The ad copy on all billboards is used in both English and Arabic to reach a wider target audience. 

Another visual uses the ad copy “Meals fit for a king,” displaying a plate of spaghetti pasta that is definitely mouthwatering and hunger-triggering. A separate visual uses the promotional message “Celebrate and win,” along with the ad copy “Daily Winners of AED 1000,” and “The Big Win of AED 15,000.” The visual also shows an airplane, a cabin window, tickets and air luggage prominently displaying the Make My Trip logo along with its main slogan “Loved by 2 million + Travellers in UAE.” Another visual promotes 70% off on Carrefour products with the message that translates to “Enjoy irresistible offers.” Last but not least, a visual shows a Ramadan crescent showing Eid snacks and desserts using the copy that translates to “Open the doors to Eid happiness.” 

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