Man City Stars Represent Midea's World Class Home Appliances Line-up on D/OOH
Building on the momentum of its previous campaign in Cairo—where Midea leaned into local culture through the unmistakable charm of Sayed Ragab and Taha Desouky—the brand now shifts gears with a strikingly international tone. This time, the spotlight is on power, performance, and presence, both in football and home appliances.
The latest outdoor campaign boldly features global football sensations Erling Haaland, Phil Foden, and Omar Marmoush, standing shoulder to shoulder as ambassadors of Midea’s high-performing product line. The visual metaphor is unmistakable: just as these athletes dominate the pitch with precision and endurance, Midea’s appliances aim to deliver the same reliability and finesse inside every household.
The billboard’s design captures attention with its clean layout and balanced composition. The blend of sleek appliances—refrigerators, washers, and more—beneath the confident gazes of world-class players forms a narrative of excellence that speaks without shouting. Unlike campaigns that rely on overused digital gloss, this one stays grounded. It positions Midea not just as a brand, but as a dependable teammate in daily life.
Bridging athletic excellence with functional quality, Midea crafts a story that appeals to both the passionate football fan and the discerning homemaker—turning everyday appliances into aspirational icons
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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