INSITE OOH Media Platform

Legendary's campaigns aim to capture the desires of those seeking homes or businesses, focusing on luxury and elegance. Real estate tycoon. Modon Developments, based originally in the UAE, has distinguished its recent outdoor advertising by incorporating an additional key benefit in Greater Cairo. Modon’s prior successful OOH appearance in Cairo was during August 2022 when the company was spiking billboards with their branding campaign promising “A World of Luxury and Hospitality.” Modon Developments is currently back on billboards with their newly established project in Ras El Hekma. 

The expansive Ras El Hekma Modon Project offers a wide array of amenities and top-notch services throughout its large area, including various leisure options, social gathering spots, extensive outdoor spaces, and much more. The OOH visual shows sandy shores and turquoise waters with a zoomed-in, aesthetically pleasing, and captivating photograph of Ras El Hekma’s beautiful beach. “MODON’s” main logo is portrayed in the center of the billboard in English, bold type, which includes a smaller Arabic version of the logo in between the letters of the English type of the company. 

Ad copy that translates to “Ras El Hekma” is then included right under the logo, along with the company’s hotline for additional information. Ras El Hekma, located along Egypt's northern Mediterranean coast, is on track to transform into a major city and tourist destination, offering numerous points of interest and facilities. Modon Holding plans to use its extensive development experience, working with partners both in Egypt and internationally, to realize this ambitious master plan.

Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.