ADIB (Abu Dhabi Islamic Bank) out-of-home campaign draws attention with its Lucrative message, Your Next Bonus is Closer Than You Think! The ad calls viewers to transfer their salary accounts to ADIB to win a full year’s salary, 12X their monthly income. The campaign targets working professionals, aligning with the bank’s broader efforts to attract salary transfers, offering high-value incentives. The campaign utilized uni-poles and hoarding billboards dominated by shades of blue and white, reflecting the bank’s branding and conveying trust and professionalism. “Your Next Bonus is Closer Than You Think!, a clear message to earning a bonus for ADIB customers, highlighted the gist offer ‘12X SALARY BONUS ' encouraging customers to engage more actively with ADIB services with the promise of a tangible benefit arriving sooner than they might expect, the ad also showcased Adib's website for more details. The ad emphasizes an enticing core promise by transferring salary to ADIB, as a chance to win 12 months’ salary, creating an attractive proposition for customers. It is relevant to mention that in a highly competitive banking market, ADIB's ad, with its blend of visual clarity, strategic placement, and a highly desirable reward—a full year's salary—makes it one of the more effective financial service campaigns currently on display. This new campaign follows the previous one last December, which featured 4 million AED in prizes Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
