Soon, There's a New Way to Live on by El Gabry Developments
El Gabry Developments has initiated an OOH campaign across Cairo, generating anticipation for a forthcoming real estate project. The billboards employ a teaser strategy, offering minimal details while aiming to create curiosity among potential buyers.
The advertisements feature a muted green background, lending a subtle and sophisticated tone. The El Gabry Developments logo is positioned prominently at the top, ensuring immediate brand recognition. The central message, "A NEW WAY TO LIVE.. SOON," is displayed in a clean, sans-serif font, hinting at a novel residential concept without revealing specifics.
The visuals include a delicate illustration of a white rose on the left side of the billboard, adding an element of elegance and visual interest. Along the bottom, the logos of several existing El Gabry Developments projects are displayed, including "La Ville," "THE IRA," and "Caliber Core," suggesting a connection to the developer's established portfolio. A hotline number, 15820, is also clearly visible, providing a point of contact for interested viewers.
By employing this teaser approach, El Gabry Developments aims to build anticipation and generate inquiries about their upcoming project. The combination of understated colors, minimal text, and the inclusion of their established project logos serves to create intrigue and associate the new development with their existing reputation.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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