The Nile is a Never-Ending Story! Jirian is Here to Tell the Story on OOH Campaign
Advertiser Mountain View, the pioneering real estate company, rises on Greater Cairo’s major OOH advertising scene with a captivating and compelling story related to the outstanding project we are all waiting for, Jirian. This will be Jirian’s very first appearance on Cairo’s outdoor advertising arena which will definitely grab the attention of many commuters on main roads and high-traffic areas. The campaign is widely distributed across the city to gain maximum exposure and audience attention and build brand awareness.
The campaign comprises a couple of different visuals however, the tagline is unified, which translates to “The Nile is a Never-Ending Story.” One of the main visuals of the campaign portrays an aesthetically pleasing AI generated photograph of how Jirian is expected to look like, showing a smart city built around the Nile river. The visual also portrays the logos and hotlines for companies including; Palm Hills, Nations of Sky, and Mountain View, which all have their handprints in the contemporary project. Jirian’s logo and typo is also portrayed in both English and Arabic. Another visual uses the same main elements such as the tagline and collaborative brands however, shows a zoomed in photograph of the river that is shining due to the sun’s reflection while also including an outline of how the Nile River is shaped which is actually part of the Jirian logo. A separate visual shows a sunset sky with the Jirian logo however, rather than using the “R” in Jirian, the outline of the shape of the river draws an “R” instead which is such a creative aspect of the campaign.
Jirian, in a prime Sheikh Zayed location on the Middle Ring Road in 6th of October City, offers luxury living near the Sphinx Airport and Grand Egyptian Museum. This thoughtfully designed city features Nile views, blending nature with modern design. It provides exclusive, high-quality homes with advanced infrastructure and complete services like sports, education, and healthcare for an integrated, upscale lifestyle.
Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
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