Spices brand Spysi ‘chef in a box’ has launched a new outdoor campaign to promote their products and announce their new packaging. The campaign is simple and to the point, with all Spysi products displayed in their new packaging, and ad copy that reads “new look, same great taste”. Launched during the second week of May and days before Ramadan, the campaign uses uni-poles, T-poles and billboards in various locations across Greater Cairo.
