Bella Contact Lenses returns with a fresh campaign, embracing digital billboards to introduce five new colors in time for Ramadan. Moving away from the promotional tone of its previous campaign featuring Aseel Omran, Bella now opts for a more refined and elegant aesthetic, merging beauty with a seasonal message. The digital billboard showcases a striking close-up of a model with captivating eyes, framed by delicate white lace—a visual cue reminiscent of Ramadan’s elegance and spirituality. The choice of soft lighting and high-definition imagery enhances the impact of the ad, ensuring that passersby are drawn in by the intensity of the model’s gaze. Unlike static billboards, the use of digital screens allows for dynamic transitions, ensuring that each of the five new colors gets its moment in the spotlight. By linking the launch to Ramadan, Bella strategically positions its product within a cultural context where self-care and beauty rituals hold significance. The minimalist yet powerful design contrasts with the previous campaign’s more commercial approach, reinforcing the brand’s evolution toward sophistication. With this campaign, Bella not only showcases its new collection but also aligns itself with the sentiment of the season, making it both a beauty statement and a cultural nod.
