INSITE OOH Media Platform

Apple just launched a brand new outdoor campaign throughout Cairo revealing the iPhone 16 Pro, while offering unique payment plans. All billboards carry bold mentions of Vodafone, Tradeline, Switch Plus, Link’EM Stores, 2B, and Dubai Phone, cementing their promise to aid consumers in getting the new iPhone at the best price.

The campaign features a bold, minimalist design that instantly draws attention. A sleek image of the iPhone 16 Pro is set against a dark background, emphasizing its cutting-edge technology and premium aesthetics. The tagline, written in Arabic and translating to "You have illuminated" or "You’ve arrived," creates a strong emotional connection, making the iPhone feel like a symbol of progress and sophistication.

Beneath the tagline, the ad presents an enticing payment offer, “Pay over 18 months with no down payment, interest, or fees, plus a two-year warranty. By applying zero down payments and extended installment periods, the campaign brings the iPhone 16 Pro within purchasing limits of more clients, thus making it accessible to a greater segment of the Egyptian market.

Apple's collaboration with Vodafone, 2B, Tradeline, Switch Plus, Link’EM Stores, and Dubai Phone is significant for this campaign. All three are among Egypt's most trusted cellular distributors, so customers can purchase the device in many stores, thus not excluding potential customers.

(MOOH), Cairo & Dubai's media intelligence agency and analysis system has the inside scoop on types, budgets, locations, and more. Dive into their Monitoring Out of Home intel and crack the campaign code.