INSITE OOH Media Platform

Dubai’s leading real estate & investment company, Dubai Holding, launches a new outdoor advertising campaign, raising awareness of their sustainability initiatives in preparation for Ramadan 2025. Dubai Holding’s previous OOH appearance was during December 2023 when the company announced their sustainability initiatives for COP28. Dubai Holding is currently back on billboards even stronger spreading the positive vibes for Ramadan. The campaign is a relatively new one that was released during the fourth week of March and is considered a single-format campaign that utilizes digital screens across Dubai making it a DOOH campaign. 

The campaign’s main tagline is “Gift It Forward” using the descriptive ad copy “Spreading joy with our partners through mindful giving.” This is an initiative that raises awareness on sustainability and the joy that comes with giving back to the community. The campaign also includes the logo of “Ramadan in Dubai” which is another partner of the campaign and initiative. One of the ad visuals uses the bold and clear copy of “Hope” while another uses “Care.” 

Dubai Holding is launching a Ramadan campaign called ‘Gift IT Forward’ that encourages charitable acts and mindful spending during the holy month. Expanding on its successful first year, the ‘Gift IT Forward’ campaign will now help even more people with limited incomes in Dubai. The initiative promotes thoughtful spending and a circular approach by taking unused new items from Dubai Holding and its collaborators and turning them into gifts for those who need them. In its first year, the campaign repurposed over 120,000 items worth more than AED 7 million and supported over 10,500 individuals in Dubai.

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