INSITE OOH Media Platform

Luxury cosmetics and personal care brand Sephora, rises on Dubai’s D/OOH scene launching a new outdoor advertising campaign celebrating Eid Al-Fitr encouraging consumers to “Share The Joy.” Sephora’s previous successful OOH appearance was during February 2025 when the brand was advertising for its new make-up removing collection. Sephora is back on billboards even stronger with a massively distributed campaign to attract the maximum number of OOH audiences. The campaign is a relatively new one that was released during the third week of March and is considered a multi-format campaign that utilizes digital screens,and hoardings 

The main tagline of the campaign is “Share Something Beautiful,” while the hoarding billboard uses the tagline in both English and Arabic to reach the Arabic-speaking audience. The billboard also shows female models wearing bold and beautiful make-up from Sephora. One of the lamppost visuals shows makeup collections from different brands sold at Sephora using the ad copy “Shop Exclusive Ramadan Sets” showing products from Saie, Rare Beauty and Make Up By Mario. Another visual shows makeup products using the ad copy “Only At Sephora.” Another billboard shows a hair oil by Kérastase using the ad copy, which translates to “Discover The Best Ramadan Gifts.” Another visual shows a model wearing simple make-up while she’s smiling and using the ad copy “Share The Joy.” Another lamppost visual shows a man smiling, using the ad copy that translates to “Participate in The Moment.” 

One of the digital screen visuals shows a woman giving another woman a gift from Sephora while using the ad copy that translates to “Participate in A Touch of Beauty.” Another visual shows packages from Sephora wrapped up. 

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