INSITE OOH Media Platform

Make My Trip is painting Dubai pink—literally. The UAE’s most-loved travel app has just landed an eye-catching digital OOH campaign across key city hotspots, and it’s hard to miss. With a vibrant splash of pink, a massive phone mockup, and a pointed “And you? ” callout, the campaign calls out passersby with the confidence of someone who knows it’s already won. Following up on their recent campaign success (and growing traction in the GCC), this ad release appears a bold new chapter in regional brand presence. 

The first thing that hits you is the creative composition of the ad. Each screen is surrounded by a pink background that's almost cinematic in its hues—much like the pre-flight sky. The huge phone displays a montage of real travelers, so the campaign appears user-generated, but in a polished way. The English and Arabic callout is brief but inquiring: "Loved by 2 Million+ Travellers in UAE” and “Everyone’s booking their flights & hotels on UAE’s most loved travel app. And you?” It's copy with subtle FOMO (fear of missing out) and assumes you already know what Make My Trip is, which perpetuates the brand's confidence as a market leader in mobile apps and transportation. The visuals also include an offer of a 12% fixed discount on your first flight or hotel booking via the app.

The imagery evokes spontaneity and wanderlust without having to promote it too hard—it's about being among the 2M+ UAE travelers who have already booked. Positionally, this campaign's placement is spot on. From congested walkways at The Beach to upscale bridge screens overhead at The Walk at JBR, the campaign doesn't speak to tourists so much as to UAE residents jumping weekends across continents. It’s a reminder to compulsive planners in line at their coffee run and lifestyle-seeking expats purchasing staycations. These aren't merely footfall-heavy spots—these are charged locations where the concept of a trip is real.

Make My Trip’s DOOH campaign hit Dubai’s screens in the fourth week of March.