INSITE OOH Media Platform

Cairo's streets are now a canvas to a bold new out-of-home advertising campaign for Sensodyne, the internationally acclaimed sensitive teeth toothpaste brand. Combining authoritative medical support, simple messaging, and advanced visual style, the campaign cements Sensodyne's reputation as the toothpaste to switch to for sensitivity relief.

At the center of Sensodyne’s billboards, a well-attired dentist in a white coat, Dr. Ziyad Hafez, is featured providing professional credibility to the advertisement. His professional-looking and reassuring self instills confidence and reinforces reliability and places Sensodyne within professionally endorsed guidelines.

On the right side of the billboard the slogan "Effective relief from tooth sensitivity in 60 seconds" is noted in Arabic, which captures attention at once, appealing to consumers who experience tooth sensitivity and need an immediate fix. Below the title, the Sensodyne Rapid Action toothpaste box takes center stage, emphasizing the product's most valuable benefit “Rapid Action”. The spotless blue and white color palette gives the billboard a clinical yet visually appealing appearance, which further emphasizes the brand's association with medical professionalism.

Another key message to the campaign is noted “The #1 brand recommended by dentists”, reinforcing Sensodyne's proficiency and reliability within the market of oral health products.

By featuring a trusted dentist, as well as the 60-second headline claim, Sensodyne establishes its credibility, in addition to communicating the product's point of differentiation. 

(MOOH), Cairo & Dubai's media intelligence agency and analysis system has the inside scoop on types, budgets, locations, and more. Dive into their intel on Monitoring Out of Home and crack the campaign code.