Recipe Line Makes a Delicious Appearance on Billboards
Coconut, vanilla, marshmallow — Eva Cosmetics is serving up a beauty recipe as sweet as it sounds. The Egyptian personal care giant just dropped a new OOH campaign for its Optimum Care Recipe range, spotted all across Cairo. This comes one month after their previous campaign, and this time, the spotlight is on hair and skin nourishment with fun, fresh flavors that read more like a dessert menu.
Across highways and flyovers, the brand has taken over with bold, saturated visuals. Each variant has its own vibrant world — deep violet for blackberry, warm beige for coconut, soft pink for marshmallow — all designed to stop drivers in their tracks. The layouts are clean but visually rich, pairing playful fruit motifs with close-ups of smiling women and sleek product shots. The Arabic copy leans casual and confident, promising that “every bottle has its own recipe.” From a creative direction standpoint, this campaign nails sensory storytelling. The colors match the scents, and the imagery tells you everything without saying too much. The message is simple: self-care can be indulgent, affordable, and made just for you.
For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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