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Transportation app UBER has strengthened their outdoor presence on the roads of Greater Cairo with a new branding campaign.

  With artwork that features a complex mix of geometric designs that  strangely result in elegant simplicity, the ads give viewers “1.000  reasons to ride with UBER”.

The campaign started to spread just  before Ramadan and uses billboards, uni-poles, T-Poles, and  double-decker poles across Greater Cairo.

UBER focuses on brand reinforcement-00
UBER focuses on brand reinforcement-00

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