INSITE OOH Media Platform

In a city where innovation meets spectacle, du’s latest out-of-home (OOH) campaign turns heads with an immersive wall-wrapping and hoarding display. Positioned strategically along major roads, the campaign highlights du Home’s 1Gbps fibre offer, blending eye-catching visuals with a seamless promotional message.

The imagery, featuring a group of people floating on a couch as they speed through a digital stream, perfectly captures the essence of ultra-fast connectivity. By utilizing large-scale hoarding, du transforms a static advertisement into a high-impact brand experience, ensuring the message resonates with both commuters and passersby.

This follows du’s previous digital OOH activation, which introduced AI-powered interaction for the Samsung Galaxy S25. While that campaign leveraged technology for engagement, this one takes a more traditional yet commanding approach—maximizing visual dominance and scale.

By investing in bold OOH placements, du continues to reinforce its presence in the UAE’s telecom sector. This campaign not only advertises a service but also showcases the power of creative media in making high-speed internet feel as dynamic as it truly is.