INSITE OOH Media Platform

Mostakbal Misr releases an OOH campaign in an attempt to promote a brighter perspective for the tomorrow of country.

Withstanding a powerful message, a strong purpose, and an even more powerful stance, the brand has a space for improvement in the whole state. The campaign promotes the future of Egypt’s sustainable agriculture activity in the country while also having its improvement and enhancement in mind. The project is located along the new Rod El Farag-Dabaa axis road, which was established as part of the national roads project with a length of 120 km and a depth of 60-70 km, and is 30 minutes away from the 6th of October City. The project was divided into 60 longitudinal roads and 35 transverse roads divided into equal plots, each plot being 1000 acres. The project is also reliant on three groundwater reservoirs that are an extension of the Wadi El Natrun area. The project’s main goal is to reach food security and self-sufficiency while also being a catalyst for decreasing unemployment rates and stimulating economic growth and sustainable development. 

The visuals are simple, all while carrying the main ideology and vibe of the brand that is in cohesion with the campaign. Showcasing warm pieces of photographed natural beauties that create this depth to the ad copy that is truly tantalizing, some of these backgrounds are vast, lush fields and the Nile shore, while having a glimpse of sunshine that signifies hope and a brighter future. The brand’s logo is centralized in the middle of the ad copy in white, which signifies purity which creating a beautiful contrast between hope and purity, bringing this whole campaign together in a unified blast.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.