INSITE OOH Media Platform

February 2025's in-depth examination of Cairo's top 20 Digital Out-of-Home campaigns definitively established the real estate sector as the uncontested leader. This report delivers a rigorous, granular analysis of the five most successful campaigns, moving past superficial assessments to extract critical insights into their winning creative approaches, powerful messaging, and strategic media deployment, yielding concrete, actionable intelligence for future campaign development.

Noteworthy Changes

In February 2025, the real estate sector unequivocally commanded Cairo's OOH advertising landscape, seizing more than 50% of the top 20 positions. While this represents a reduced share compared to the previous month, its supremacy remains undeniable. This report rigorously dissects these leading campaigns, extracting vital insights into their effectiveness, while also scrutinizing the comparative presence and impact of the FMCG sector within this competitive arena. Also the difference is noticed by the engaging media & broadcasting related campaigns launched before the holy month.

Top Five Campaigns

1.UNITED MEDIA SERVICES (213 ad faces):

Media and broadcasting channel ON E rises on Greater Cairo’s outdoor advertising platform with a new OOH campaign that advertises for Ramadan 2025 shows and TV series. United Media Services is promoting its Ramadan lineup with vibrant orange billboards, showcasing a wide range of series titles to appeal to diverse Egyptian audiences, promising a season packed with entertainment. ON E, DMC, CBC, and Al Hayah TV have all appeared on billboards shortly back, full swing ready with their lists of Ramadan 2025 series.

2. NATIONS OF SKY DEVELOPMENTS(179 ad faces)

With a confident entrance into Greater Cairo's real estate advertising arena, Nations of Sky Developments has launched a distinctive campaign. Their billboards proclaim "GAME HAS CHANGED," employing a torn-paper visual to embody disruption and a shift in the industry. Distinguishing themselves as a new advertiser, their strategy diverges from the conventional. Eschewing displays of specific projects or financial incentives.

3. NEW KAIRO (123 ad faces)

G Developments, an established real estate developer, has re-entered Greater Cairo's OOH market with a modern campaign promoting their NEW KAIRO project. This extensive, multi-format campaign strategically utilizes uni-poles, lampposts, and flags throughout the city. Notably, G Developments previously advertised NEW KAIRO in a successful OOH initiative during January 2025.

4. HORIZON EGYPT DEVELOPMENTS (91 ad faces)

Horizon Egypt Developments, after their notable Sa'ada Sahel campaign featuring Georgina Rodriguez, has shifted focus to reach a wider demographic in Greater Cairo with a new campaign. Their latest billboard presents an open door set against a desert backdrop, implying growth and potential, an invitation extending beyond the coastal region. The Arabic tagline, "We build our homelands… We renew our promises," accompanied by "After Sa'ada, the next phase is Salam," indicates a progression from the Sa'ada project on the North Coast to a forthcoming venture, presumably named Salam.

5. MBC MASR (74 ad faces)

Fiery red billboards have seized control of Greater Cairo's thoroughfares, emphatically heralding MBC Masr's highly anticipated Ramadan programming – a celebrated yearly spectacle. This year's meticulously curated selection of series pledges an exceptionally rich and diverse array of content, designed to enthrall the millions of viewers who impatiently await the holy month's entertainment offerings, spanning intensely gripping dramas, irresistibly lighthearted comedies, and pulse-pounding suspense narratives.

February 2025's top 20 OOH campaigns in Cairo firmly underscore the real estate sector's continued dominance, despite a slight decrease in its share compared to the previous month. This report's detailed analysis of the leading five campaigns reveals a strategic blend of established players like United Media Services, leveraging the pre-Ramadan anticipation, and new entrants like Nations of Sky Developments employing unconventional, intrigue-based approaches. The consistent presence of real estate giants alongside the prominent pre-Ramadan push from media and broadcasting entities highlights the dynamic and evolving nature of Cairo's OOH advertising landscape, offering valuable insights for future campaign strategies across various sectors.

To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals.

For a more in-depth analysis of February 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.