Cairo’s OOH Market Sees Lower Occupancy in Feb 2025, But Real Estate Remains on Top
Leveraging data analysis and industry expertise, this report investigates the dynamic Egyptian outdoor advertising market, with a focus on the rise of DOOH media. We explore how this evolving landscape is impacting businesses within Egypt
Occupancy Rate
The occupancy rate for Out-of-Home advertising in February 2025 experienced a slight decrease, reaching 84.2%, which is 2.3% lower than the 86.5% recorded in January 2025.
Sector Analysis
Real Estate: The real estate occupancy rate in Greater Cairo experienced a notable decline of 8% from January to February 2025.
Media & Broadcasting: This industry sector showed a 7.7% increase in activity during February 2025 when compared to January 2025.
FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, February 2025 showed a 1.4% decline in activity compared to January 2025.
Telecommunications: The telecommunications sector's OOH presence saw a 3% increase in February 2025 relative to the previous month.
Healthcare: This industry experienced a slight uptick of 0.2% in outdoor advertising activity from January to February 2025.
Year-on-Year Comparison
Occupancy Rate
Cairo's OOH market demonstrated increased activity in February 2025, as occupancy rates reached 84.2%, reflecting a 2.8% rise compared to February of the previous year.
Sector Analysis
Real Estate: OOH advertising activity in the real estate sector saw a significant 5% increase compared to the previous year.
Media & Broadcasting: This sector's OOH advertising activity showed a notable 6.7% increase year-over-year.
FMCG: The Fast-Moving Consumer Goods (FMCG) sector's OOH advertising activity experienced a slight 2.5% decrease compared to the previous year.
Telecommunications: OOH advertising activity in the telecommunications sector saw a minor 2.8% decrease year-over-year.
Healthcare: The healthcare sector's OOH advertising activity registered a marginal 1.1% decrease compared to the previous year.
Conclusion
In summary, Cairo's OOH market in February 2025 presented a mixed landscape. While overall occupancy experienced a minor month-over-month dip, the market demonstrated year-over-year growth. Sector performance varied, with Real Estate maintaining dominance despite a recent occupancy decrease, and Media & Broadcasting and Telecommunications showing positive monthly activity. These insights highlight the dynamic nature of Cairo's OOH advertising and the importance of considering both short-term and long-term trends for effective strategic planning.
Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
This is an exclusive free resource for our community
Download Now!
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
