INSITE OOH Media Platform

The famous e-Commerce organization Noon has popped up on Dubai’s D/OOH arena with a new promotional campaign offering discounts and sales on their products, celebrating the holy month of Ramadan 2025. Noon’s previous outdoor advertising appearance was during January 2025 when the brand collaborated with the bank Emirates NBD to deliver the Noon One Visa Credit Card providing increased savings. Noon is currently back on billboards stronger than ever with a captivating campaign. The campaign is considered a new one that was released during the third week of March and is a multi-format campaign since it utilizes digital screens and lampposts across Dubai. 

The campaign uses the tagline “Polaris” which is the name of the sale. Polaris is considered another name for the North Star. One of the campaign visuals uses the ad copy “30% Discounts for Ramadan,” portraying a coffee machine and home appliances products. Another billboard uses the ad copy “Polaris Since 1995” along with “Discounts Up To 40%.” 

The visual also uses the exciting and informative ad copy “This Ramadan, Focus on Family. Polaris Will Take Care of Your Home.” The billboards also portray a coffee machine and a fridge showing devices that people can buy for their homes. The official brand logo of noon is prominently displayed to grab the attention of passersby and is in bright yellow. color yellow is associated with sunshine, hope, laughter, warmth, happiness, and energy.

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