DP World's New Game-Changer Branding Campaign Strikes on UAE’s Billboards
Dubai roads are not new to dramatic outdoor billboards, and DP World's has swept in with a brand new campaign combining sports, logistics, and innovation in an effective manner that conveys a strong branding message.
Placed strategically on busy roads, the crisp, modern visuals feature the ICC (International Cricket Council) and DP World symbols, highlighting DP World's role as a global logistics partner. The bold tagline, "Smart Logistics Beyond Boundaries," stands out in white rectangular text in bold, uppercase letters against a darker scheme, grabbing attention immediately.
The right side of the billboard has an action-packed cricketing game with some youngsters dressed in white playing against a green field background. A cricket icon standing confidently to the far right is dressed in a DP World-sponsored polo shirt, corroborating the company's link with cricket as well as international logistics.
DP World's branding campaign succeeds in conveying the brand's global presence and experience in logistics, while reinforcing the company as the leading provider of smart logistics solutions.
The campaign struck UAE’s hoarding billboards in the second week of March.
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