After making waves with its previous campaign featuring comedy and theatrical elements, Molto shifts gears with its latest Forni campaign, opting for a straightforward yet visually striking approach. While the previous campaign was centered around humor and engaging performances, this new direction embraces minimalism with an emphasis on product appeal and convenience. Forni’s campaign highlights the concept of pizza in minutes, reinforcing the brand’s positioning as a quick, satisfying snack for on-the-go consumers. The billboard design is clean and to the point—set against a soft pink background, the advertisement showcases different Forni pizza flavors alongside an image of a smartphone displaying a fresh-out-of-the-oven slice. This subtle yet clever visual metaphor connects modern fast-paced lifestyles with the brand’s promise of instant gratification. Unlike the previous campaign, which relied on characters and storytelling, this execution is all about product visibility. The layout ensures that Forni’s offerings are front and center, while the brand’s signature logo retains familiarity. By choosing highway billboards as the primary medium, the campaign effectively targets commuters, reinforcing the idea of accessibility and ease. This shift in strategy underscores Molto’s ability to diversify its marketing while staying true to its core message—delivering quick, delicious snacks for today’s busy consumer. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
