INSITE OOH Media Platform

Hospitality and tourism organization Visit Saudi is currently back on billboards celebrating Ramadan 2025 with Saudi’s most prominent events and destinations. Visit Saudi’s previous successful OOH appearance was during last month in February 2025 which points out the fact that the brand is consistent in its advertising activities. The prior campaign was advertising for Winter events. The current campaign is a relatively new one that was released during the third week of March and is a single-format campaign that utilizes digital screens across Dubai. 

The sum of the campaign visuals uses the main tagline that translates to “The Soul of Ramadan… Ignite Your Emotions.” One of the campaign visuals targets marketing the new Diriyah destination using the ad copy that translates to “Diriyah Nights,” portraying two Saudi men in traditional wear having fun at the location with palm trees and camp fire in the background. The digital billboards also contain a call for action which would be “Go To Saudi,” along with “Download Ramadan’s Activities Schedule” while including the official website of Visit Saudi. 

Another campaign visual promotes the wonderful city of Jeddah using the ad copy “Jeddah Al Balad” while portraying a father looking happy with his young daughter and there are light decorations in the background that look festive and attractive. A separate visual promotes the Riyadh-based “Boulevard World” which has different areas for different countries. The background contains kiosks based on different country concepts and shows a family enjoying their time at Boulevard World. Another visual solely portrays Visit Saudi’s logo and website against a purple background. 

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