INSITE OOH Media Platform

The luxury Italian fashion and cosmetics and personal care brand, Versace, has captivated the UAE’s outdoor advertising platform with a contemporary campaign for its signature Eros Najim men fragrance. Their latest billboards, spotted in Dubai, announces the upcoming launch of a new fragrance, promising exclusivity to the Middle Eastern region. Versace’s prior successful OOH appearance was during November 2024 and it was also advertising for the Eros Najim fragrance spreading the word that the perfume is only available in the Middle East. This makes the current campaign a recurring one since it has the same visual. The campaign is a relatively new one that was released during the second week of March and is considered a single-format campaign that utilizes uni-poles across Dubai. 

Versace has introduced Eros Najim, a 2024 men's fragrance crafted exclusively for the Middle East. It blends rich, warm notes like cardamom, oud, patchouli, and vetiver with the smoky depth of incense and sweet caramel, all brightened by a splash of Italian mandarin. The perfume's elegant bottle is the focal point of minimalist black unipole billboards in high-traffic areas, creating a sophisticated and luxurious visual statement.

Versace's branding is notably consistent, ensuring a unified visual experience across all platforms, from billboards to online ads. This consistency reinforces brand recognition.  The launch of their new fragrance further solidifies Versace's prominent position in the GCC luxury sector, reinforcing their image as a purveyor of high-end elegance. The campaign signals a continued commitment to enduring luxury.

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