Vitrac has launched an OOH campaign in Cairo during Ramadan, utilizing billboards to promote its continuous efforts in offering top-notch jan in Egypt. The campaign focuses on family gatherings and the spirit of sharing during the holy month. The billboards feature a vibrant green background, a color often associated with freshness and growth. The Vitrac logo is prominently displayed, ensuring brand recognition. The campaign includes the Arabic phrase A story and still going on, suggesting that Vitrac products are integral to family meals and traditions. The visuals on the billboards depict warm family scenes around a table laden with food. One scene shows three generations of women, a grandmother, a mother, and a young girl, preparing food together, with a jar of Vitrac strawberry jam prominently displayed. Another visual showcases a crescent moon decoration, further emphasizing the Ramadan theme. The overall imagery evokes a sense of togetherness and tradition, aligning with the values of the holy month. This combination of family-oriented visuals, a prominent logo placement, and Ramadan-themed elements, Vitrac aims to connect with consumers during this important time of year. The campaign's design and messaging are intended to resonate with families as they prepare and share meals during Ramadan. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
