Following their unique showcase just last month, Nissan is back on Cairo’s billboards with a colorful outdoor campaign showcasing its latest models the new Nissan Juke and Nissan Qashqai. Under the slogan Defy Ordinary, these billboards position Nissan's vehicles as modern, stylish, and adventurous choices for urban dwellers. The ad employs jarring frames of the new Nissan Juke and Nissan Qashqai over silky, modern urbanscapes. The photography is clear, with the cars standing in the foreground, catching one's attention at once. The yellow Nissan Juke dominates the city skyline while representing boldness and originality, while the blue and red Nissan Qashqai models represent sophistication and strength. The contrasting colors make each vehicle stand out prominently, reinforcing the Defy Ordinary branding. Consistent Branding: The sleek Nissan logo and minimal yet effective Defy Ordinary tagline reinforce brand identity. The aesthetic is clean and modern, maintaining focus on the cars and their aspirational status. The ad holds a subtle call to action, noting Nissan's customer service hotline, subtly calling on potential buyers to take the next step. You can learn more about Nissan campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.
