Western Union’s Ramadan Campaign Spreads Joy and Connection Across UAE Streets
Western Union, the world's most used money transfer company, launches a brand new and effective outdoor campaign on the streets of the UAE, taking advantage of the holy month of Ramadan to reach their targeted audience.
Following their prior appearance, the new campaign billboards showcase two different visuals. The first design utilizes a heart-warming image of two individuals embracing, representing family bonds and emotional ties. The photo being warm and homey evokes feelings of oneness and togetherness, which is in perfect harmony with the Ramadan spirit. The second billboard showcases an array of vibrant traditional foods as the background to the campaign slogan "Share the joy of Ramadan with exclusive rates on our app." The latter evokes the idea of sharing meals and moments in Iftar.
Both billboards carry the same message, noted in both Arabic and English, ensuring reachability. The message emphasizes the convenience of online transactions while associating Western Union services with the giving and generosity spirit of Ramadan. The use of Western Unions' signature yellow for the ad copy solidifies brand image and ensures easy recognition.
The messaging is clear and concise, inviting users to download the app and avail themselves of special offers. The campaign, running on digital billboards, unipoles and bridge billboards across prominent destinations communicates its message effectively and will surely create word of mouth during the holy month.
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