As joyous as always, the widely loved kids' food and beverages brand, Kinder, is back on the UAE’s billboards with a festive new campaign promoting the doing of good deeds in celebration of Ramadan 2025. Kinder’s previous successful OOH appearance was last month, during February 2025 when the brand was advertising for the Harry Potter Funko Edition. Kinder is currently back on track with an eye-grabbing campaign that is relatively new and was released during the third week of March. The campaign is considered a single-format campaign that utilizes digital screens across Dubai. The campaign visual uses the main tagline “This Ramadan Do A Lot With A Little Good Deed,” portraying a collection of Kinder’s chocolate treats and toys for young children. The campaign also includes the big, bold, and clear ad copy “Growing Bigger Hearts” which is considered a slogan for the campaign and is bound to grab attention on the busy roads of Dubai. Kinder’s logo is prominently displayed with a Ramadan lantern hanging from it to give the festive vibes of Ramadan. The campaign also portrays a big heart that has a moon and stars to represent the month of Ramadan and seems appealing to young kids. Two of the main products displayed in the campaign have the red logo “New” on them. One of the main campaign visuals contains Kinder’s logo and campaign slogan only. The ad copy is available in both English and Arabic to reach the Arabic speaking target audience as well. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
