INSITE OOH Media Platform

For eight remarkable years, INSITE OOH has been a beacon of innovation and impact in the out-of-home advertising landscape. As we celebrate this milestone, we reflect on the campaigns that have not only captured attention but also redefined the possibilities of OOH. The past year has been a testament to creativity, strategic brilliance, and the power of connecting with audiences in meaningful ways. In honor of our anniversary, we proudly present the eight best campaigns that have illuminated the OOH scene, each a shining example of excellence and ingenuity:

From MDA Group's 'Raville' seamlessly blending heritage with modernity across Greater Cairo's billboards, to L'Oréal Paris's captivating debut of Kendall Jenner promoting the new Panorama Mascara, and RAKBANK and Air Arabia's collaborative creative campaign painting Dubai's billboards with vibrant ideas, we've witnessed the power of strategic partnerships. CeraVe's innovative die-cut campaign in Cairo, highlighting new products for healthier skin, showcased the potential of interactive OOH. ValU's Black Friday blitz, seen across Cairo, delivered irresistible offers, while Pizza Hut's app promotion enticed with 50% discounts, demonstrating the effectiveness of digital integration. HSBC's compelling cash-back offer encouraged UAE users to switch banking services, and Instashop's free-delivery promotion simplified everyday life. Each of these campaigns, in its unique way, has left an indelible mark, showcasing the dynamic and evolving nature of OOH advertising.

1. MDA Group Showcases 'Raville' Blending Heritage with Modernity on Greater Cairo's Billboards

Taking the first place with 5.3K views is the MDA Group’s campaign that promoted Raville, a groundbreaking development that beautifully intertwines Egypt's ancient heritage with the perks of contemporary living. Raville's highway billboards, featuring striking designs blending historic and modern elements, promote its luxurious lifestyle to commuters and visitors, highlighting innovation and cultural richness. MDA Group's campaign positions Raville as a unique, luxurious development, blending history and modernity, and promising an elegant, culturally rich, and comfortable lifestyle. This campaign was released in February 2024. 

2. L'Oréal Paris Debuts Kendall Jenner in Promotion of New Panorama Mascara

With 2.9K views in the past year this campaign takes second place on the 8 best list. L'Oreal Paris unveiled a new, interactive outdoor advertising campaign in the UAE, designed to captivate beauty lovers. The campaign showcased their Panorama mascara, featuring Kendall Jenner, and emphasized its ability to deliver dramatic volume, length, and lift through its innovative brush and formula. The campaign is a die-cut one that portrays the mascara's packaging with a brush popping out of the billboard’s frame which makes it a creative concept campaign and explains why so many people were attracted to it. This campaign was released during June 2024. 

3. RAKBANK and Air Arabia Collaborate Launching a Creative Concept Campaign on Dubai’s Billboards

RAKBANK in collaboration with Air Arabia’s campaign, comes third on the list with its die-cut campaign in June 2024. This campaign was viewed 2.8K times. RAKBANK's Air Arabia Platinum Credit Card, showcased prominently in the campaign's visuals, promotes increased travel by offering a free annual return ticket. The card provides a range of benefits, including accelerated rewards and savings, for both domestic and international spending. This credit card unlocks enhanced travel experiences, offering perks like a free annual flight, bonus AirRewards points, and airport transportation, making it a traveler's ideal companion. This campaign is also a die-cut campaign showing the card popping out of the billboard. It seems like the OOH audience is attracted more to creative concept campaigns. 

4. CeraVe Invades Cairo’s OOH with a Die-Cut Campaign Featuring New Products For Healthier Skin

Fourth on the list is CeraVe’s creative concept campaign that was released during June 2024. CeraVe launched a prominent out-of-home advertising campaign in Cairo, focusing on their blemish control skincare line, featuring products like the "Blemish Control Cleanser" and "Blemish Control Gel," both touted as "Anti-Imperfections" and "Developed with Dermatologists," aiming to boost self-care awareness. The campaign utilizes striking die-cut visuals, including a double-decker billboard display where the cleanser appears to pop out of the frame, alongside dermatologist Dr. Ahmed El Beltagy, emphasizing the product's clinical endorsement. CeraVe's Cairo billboard campaign builds trust through dermatologist testimonials, reinforces product efficacy with the "40% less acne after the first week" claim, and asserts its market dominance with the tagline "The #1 trademark of international skincare," all while promoting their dermatologist-recommended blemish control routine.

5. ValU Prepares for Black Friday with Amazing Offers & Discounts As shown on Cairo's OOH Scene

ValU comes fifth on the list of the 8 best campaigns of the past year. This is a big promotional campaign which might be why 2.5K people viewed the article. This campaign was released in Egypt in November 2021. The campaign promotes its alluring Black Friday offers, with major discounts and payment facilities, as the billboards showcase the opportunity to pay on installments that can last up to 6 months. The advertisement promotes a compelling financial offer: no deposit, interest, or purchase fees, allowing customers to acquire essential items for both the current and following year. Visually, the campaign employs a dark background to accentuate the brightly colored "0%" icons and text, ensuring the key offer details are highly visible and attention-grabbing.

6. Download The New Pizza Hut App & Enjoy 50% Off on Favorite Selections

The next campaign is also a promotional campaign that promotes 50% off on favorite selections from Pizza Hut in the UAE, if consumers download the app. This campaign was released during August 2021 and was viewed 2.3K times. Drivers were being targeted with an ad for a new, user-friendly app, offering a significant discount on every order. The ad showcases the app's interface, featuring a tempting pizza slice seemingly jumping out of the phone screen. Pizza Hut's logo and a clear message highlight the app's launch, using the brand's signature red color to ensure visibility and encourage immediate action.

7. HSBC Encourages UAE Users to Switch to Their Banking Services & Get Up to 5,000 Cash Back!

HSBC's UAE billboards advertise a switch-and-earn cashback offer (up to AED 5,000, terms apply), subtly implying the bank supports a broader, ambition-driven lifestyle beyond just the financial incentive. The HSBC campaign offers 10% cashback on daily spending, credited monthly, with a prominent "5,000 AED" ribbon highlighting a limited-time, substantial cashback opportunity. This campaign is also a die-cut campaign with the number 5,000 popping out of the billboard's frame. A consistent element of the 8 best campaigns revolves around creative concept campaigns. This campaign was released during June 2021. 

8. Instashop Makes it Easier By Offering The First 5 Orders Free-Of-Delivery-Charge

The out-of-home advertising by Instashop aims to convert awareness into purchases by promoting grocery delivery convenience and offering free delivery for the first five transactions. A straightforward message is paired with a visually impactful design, utilizing the brand's distinct color palette, fonts, and recognizable elements. By showcasing desirable grocery items, the ad strategically connects customer needs to the brand, using a simple yet sophisticated layout. This promotional campaign was viewed 2.3K times and was released during November 2022. 

• Conclusion 

In conclusion, INSITE OOH's "Best 8" campaigns of the past year stand as a testament to the dynamic and evolving nature of out-of-home advertising. From MDA Group's seamless blend of heritage and modernity to Instashop's convenient free-delivery offer, each campaign showcased innovation, strategic brilliance, and a deep understanding of audience engagement. Notably, the prevalence of creative die-cut concepts, as seen in campaigns by L'Oréal Paris, RAKBANK and Air Arabia, CeraVe, and HSBC, underscores the power of visually arresting and interactive OOH experiences in capturing consumer attention. Furthermore, the success of promotional campaigns like ValU's Black Friday blitz and Pizza Hut's app discount highlights the effectiveness of OOH in driving immediate action and sales. Ultimately, these eight campaigns have not only illuminated the OOH landscape but have also redefined the possibilities of connecting brands with audiences in impactful and memorable ways, setting a new standard for excellence in the industry. There are 4 of the best campaigns in Cairo including; MDA Group, CeraVe, ValU, and Instashop. On the other hand, there are also 4 of the best campaigns distributed in the UAE which include; L'Oréal Paris, RAKBANK and Air Arabia, Pizza Hut, and HSBC.