The Egyptian Tax Authority (ETA) continues its mission of modernizing the tax system with a fresh OOH campaign aimed at promoting financial compliance. Featuring popular actors Rahma Ahmed and Mostafa Khater, the campaign sends a strong message: “Facilitations solve crises.” This initiative follows the ETA’s previous campaign, which emphasized digital tax services, ensuring hassle-free compliance for businesses and individuals. With bold visuals and a straightforward slogan, the campaign highlights the importance of tax facilitation as a key to overcoming financial challenges. Positioned across high-traffic locations, the OOH ads capture attention with their relatable brand ambassadors, reinforcing trust and encouraging participation. The campaign aligns with Egypt’s ongoing digital transformation, ensuring taxpayers can meet their obligations without unnecessary complications. By leveraging out-of-home (OOH) advertising, the ETA strengthens public awareness, making tax compliance an accessible, stress-free process. The inclusion of hotline numbers and the official website further simplifies user engagement, ensuring that assistance is just a call or click away. With Rahma Ahmed and Mostafa Khater at the forefront, the ETA successfully bridges the gap between government initiatives and everyday taxpayers, making financial responsibility a shared, manageable goal. You can learn more about this campaign’s budget, OOH kinds, and locations by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
