Ramadan & Eid al-Fitr Exclusive Collections by Riva Appear on Multi-Format OOH
Riva Fashion has popped up on Dubai’s outdoor advertising platform with a new campaign celebrating Ramadan 2025 and the near Eid El-Fitr. The fashion wear brand has launched a new collection for both occasions and is currently displaying its collections on Dubai’s major billboards. Riva’s previous successful OOH appearance was during January 2024 and it was advertising for Riva's Women Ski fashion trends. Riva is currently back on track with a new campaign that was released during the second week of March and is considered a multi-format campaign that utilizes hoardings and uni-poles along with digital screens across Dubai.
One of the ad visuals portrays a woman wearing modest clothes, a loose dress while using the ad copy “Ramadan Exclusive Collection.” The ad copy is portrayed in both English and Arabic to reach the Arabic speaking target audience. Another visual of the campaign revolves around a pink hue as the background color. Psychologically, the color pink tends to induce tranquility, fostering relaxation and satisfaction. The billboard also portrays the Ramadan Exclusive Collection showing a mother and her daughter wearing modest clothes with fashionable floral print. The visual also shows kids and young adults styled in old fashion and decent wear.
A separate visual uses the ad copy “Shop Now,” which is considered a call for action, along with displaying models in trendy clothes, while using the ad copy “Eid Collection,” which is bound to grab the attention of passersby on the road. The billboards also prominently display Riva’s official website domain so people can visit the website and shop.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
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