For Everlasting Reliability, Elsewedy Cables Spreads Soundness on Cairo's Billboards
Outdoor advertising is more than just visibility—it’s about creating a lasting impression. Elsewedy Cables, a brand synonymous with quality and trust, has once again captured attention with its latest OOH campaign featuring the slogan Safety Lasts. This message, paired with a striking visual of a well-lit, secure residential building, conveys a sense of reliability that resonates deeply with its audience.
Unlike Elsewedy’s previous Sokhna 360 campaign, which positioned the company as the go-to partner for economic and industrial growth, this new wave of advertising takes a more personal approach. It shifts the focus from large-scale infrastructure to the everyday consumer, reinforcing the idea that safety begins at home. By leveraging warm, inviting imagery, the campaign taps into an emotional connection, making electricity and cables—often overlooked aspects of daily life—feel essential and reassuring.
The strategic placement of these billboards across Cairo further amplifies the campaign’s impact, ensuring that the message reaches homeowners, businesses, and developers alike. With "Safety Lasts," Elsewedy Cables isn’t just selling a product; it’s reinforcing a commitment to safety and durability—values that have defined the brand for years.
To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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