Aser Yassin and Aly Kaseem Have a Life Full of Activities in Badya on OOH
Following the success of its Ramadan television commercial, Palm Hills Developments has launched an OOH campaign in Cairo featuring actors Asser Yassin and Aly Kassem to celebrate the company's 25th anniversary and promote its Badya project. The campaign extends the celebratory theme of the TV ad, reinforcing the brand's message and commemorating its milestone.
The billboards feature a dark blue background, providing a sophisticated backdrop for the visuals. The Palm Hills and Badya logos are prominently positioned in the upper right corner, ensuring brand recognition. The logo "Badya," is prominently displayed in the center, highlighting the project's name. The phrase "A CITY OF NEW WORLDS" is also featured, emphasizing the project's unique concept.
The visuals include images of Asser Yassin and Aly Kassem, captured during the filming of the TV commercial. The number "25" is prominently displayed, signifying the years of operation, accompanied by the phrase "THE PRIDE OF AN ADDRESS 25 YEARS." A hotline number, 19743, and the website address, palmhillsdevelopments.com, are included for inquiries.
The campaign's design incorporates a clean and modern aesthetic. The use of a dark blue background and white typography creates a sense of sophistication and clarity. The images of Asser Yassin and Aly Kassem are positioned centrally, drawing the viewer's attention to the celebration. The Palm Hills and Badya logos are consistently placed, maintaining a unified brand presence.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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