Leading Egyptian brand Juhayna has hit the roads again this season with a new OOH campaign to promote several of their products, just in time for Ramadan. Their leading product for Ramadan, takes preference with a higher number of ads, which feature the product in its different varieties and includes the slogan “With you from Suhoor till Iftar”. Their milk and dairy drinks, as well as their best-seller tomato puree are also featured in the campaign, with individual ads for each line of products. Launched during the second week of May, the campaign uses uni-poles, gates, mega signs, billboards, and serial combinations in various locations across Greater Cairo.
