INSITE OOH Media Platform

In a striking continuation of its branding efforts, Organi Group has launched a new OOH campaign featuring a diverse lineup of Egyptian celebrities and public figures. Positioned as a leading economic force in the "New Republic," the campaign reflects the company's ambitious expansion and its commitment to national development.

From right to left, the billboard showcases prominent personalities such as Shaheera, Mohsin Mohy Eldin, Huda El Mufti, Mona Abdelghany, and Essam Elsakka, alongside well-known stars like Dina Elsherbiny, Angham, Karim Fahmy, Mohamed Lotfy, Ahmed Malek, and Ahmed Saad. Their presence underscores the campaign’s aim to blend cultural influence with business impact, creating a sense of trust and recognition among the public. The choice of figures is strategic, drawing from various entertainment and sports backgrounds, including Big Ramy, the internationally acclaimed bodybuilder, adding a powerful dimension to the brand’s image.

The tagline (which translates to "How high can you count?") carries a layered and strategic meaning within the campaign. At first glance, it playfully challenges the viewer to count the number of celebrities featured on the billboard, creating an interactive and engaging experience. However, on a deeper level, it aligns with Organi Group’s message of growth, expansion, and limitless potential. The question subtly suggests that the company's achievements, investments, and contributions to Egypt’s economy are so vast that they might be beyond conventional counting. This phrasing also evokes a sense of ambition and forward momentum, reinforcing Organi Group’s role as a dominant force in the "New Republic." By using a colloquial and familiar tone, the tagline makes the campaign more relatable while leaving a lasting impression on the audience.

Organi Group’s previous campaign highlighted its role in different sectors across Egypt, emphasizing contributions to national projects and economic sustainability. This latest move builds on that foundation, reinforcing its reputation through high-profile endorsements. By assembling a constellation of familiar faces, Organi Group positions itself as an integral part of Egypt’s future, making the message clear—this is not just a company; it’s a movement shaping the country's next chapter.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.