You know Eid’s around the corner when Amazon goes full red across every corner of the city! Amazon.ae is back with a fresh Eid Sale campaign, splashing Dubai with bold visuals and countdown energy from March 18 to 29. After wrapping up a Ramadan themed campaign last month, the e-commerce giant is switching gears, tapping into the festive spirit with an OOH campaign that’s impossible to ignore. Whether you’re cruising down Sheikh Zayed Road or wandering through JBR, chances are you’ve already caught a glimpse of the striking red backdrops and that signature Amazon smile. This campaign doesn’t complicate things—and that’s the beauty of it. The visuals are loud, simple, and super clear. The background? A solid block of vibrant red, a clever nod to urgency, celebration, and visibility. Sitting front and center is a 3D-style Amazon package, giving the illusion it’s ready to be delivered straight off the billboard. The “Eid Sale” badge is playful and festive, complemented by Arabic text and co-branding with ADIB, which offers additional savings. It’s straightforward and effective—no fine print, just the who, what, when, and why. In true Amazon fashion, it’s all about clarity and convenience, wrapped up in a cheerful visual identity that feels timely and local. The campaign was showcased on hoarding boards, lampposts, and digital screens in the third week of March
