Building upon the success of its Ramadan television commercial, Wadi Degla Developments has launched an OOH campaign in Cairo featuring the popular Egyptian actor, Maged Al Kedwani, to celebrate the company's 20th anniversary. The campaign extends the celebratory theme of the TV ad, reinforcing the brand's message and commemorating its milestone. The billboards feature a clean and celebratory design. The Wadi Degla Developments logo is prominently positioned in the lower left corner, ensuring brand recognition. The visuals include an image of Maged Al Kedwani holding a cake, seemingly celebrating the anniversary. The number 20 is prominently displayed, signifying the years of operation. The Arabic phrase 20 years - building for your family, is also featured, highlighting the company's long-standing commitment to family-oriented developments. A hotline number, 19917, is included for inquiries. The campaign's design incorporates a light background, creating a bright and cheerful aesthetic. The image of Maged Al Kedwani is positioned centrally, drawing the viewer's attention to the celebration. The number 20 and the Arabic phrase are also prominently displayed, reinforcing the campaign's key message. The Wadi Degla Developments logo and the hotline number are consistently placed, maintaining a unified brand presence. The combination of celebrity endorsement, clear messaging, and celebratory visuals effectively conveys the campaign's message to the target audience in Cairo. The strategic placement of these billboards across the city ensures high visibility and reach, reinforcing Wadi Degla Developments' position as a leading real estate developer in Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
