Bosch has launched an OOH campaign in Cairo during Ramadan, utilizing billboards to promote its home appliances. The campaign focuses on conveying a sense of ease and reliability during the holy month, specifically targeting those hosting gatherings and meals. The billboards feature a purple background, a color often associated with royalty and sophistication. The Bosch logo is prominently positioned in the upper left corner, ensuring brand recognition. The tagline Invented for life is also displayed, reinforcing the brand's commitment to quality and durability. The Arabic phrase With Bosch... invite and relax, is prominently featured, directly addressing the target audience and highlighting the campaign's theme. The visuals include images of various Bosch appliances, such as a refrigerator, dishwasher, and vacuum cleaner, alongside decorative elements associated with Ramadan, such as a lantern and a crescent moon. The campaign also features the phrases WORLD'S No1 BRAND dishwashers and GERMAN ENGINEERING, emphasizing the brand's global recognition and engineering excellence. The legal registration number is included, adding a layer of transparency. Bosch aims to connect with consumers during the holy month. The campaign's design and messaging are intended to resonate with those seeking reliable and efficient home appliances to facilitate hosting and meal preparation during Ramadan. The strategic placement of these billboards in Cairo ensures high visibility and reach, reinforcing Bosch's brand presence in the Egyptian market. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
