Liu Jo Milano remains a leader in fashion, constantly pushing boundaries and redefining contemporary elegance. Their latest' collection encourages individual expression through sophisticated apparel and accessories, highlighting personal style. Liu Jo’s previous successful OOH appearance was during December 2024 when the brand was showcasing their “New Glam” collection on billboards. Liu Jo is currently back on billboards even stronger with a contemporary and captivating campaign. This campaign is a relatively new one that was released during the second week of March and is considered a single-format campaign since it utilizes hoardings across Dubai. The campaign shows a model wearing the LaPuffy White Bag. This stylish PU shoulder bag offers versatility and elegance. Featuring a comfortable, detachable chain handle and an adjustable, removable shoulder strap, it can be carried by hand, across the body, or over the shoulder. A sleek metal LJ lettering detail adorns the front, while a secure flap and magnetic button closure keep your belongings safe. Inside, a convenient zip pocket provides additional organization. Measuring 26 x 8 x 16 cm, this bag is part of the Liu Jo Better product line, signifying a commitment to improved sustainability. The ad visual also highlights that the Liu Jo branch is available in several districts and shopping malls including; Mall of The Emirates, The Dubai Mall, Dubai Marina Mall, Galleria Mall Al Maryah Island Abu Dhabi. This gives viewers information about where to find the store and go shopping for their latest collection. The ad copy is embedded in the campaign in both English and Arabic to reach the maximum number of target audience. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
