Albaqyat Al Salehat Association has taken a monumental step in healthcare with a special dedication to Alzheimer’s patients, this substantial role is prominently showcased in extended billboard advertisements, seen along Cairo’s main roads during Ramadan, emphasizing the importance of care and support for those affected by the disease. The ad highlights the association’s mission, highlighting the symbol for Alzheimer’s awareness ’ the deep blue ribbon” encouraging public participation in supporting patients, specifically in this holy month, the advertisement conveys dedication to the cause, featuring Abla Al Kahlawy with her warm smile, symbolizing care and reassurance. the billboard also, emphasizes “First Hospital for Alzheimer’s Patients’ Care” with a direct call to action for donations and contributions showcasing the hotline number (16955) and payment options via Fawry, InstaPay, and other platforms – Making it easy for the public to lend support. Through this campaign, the association is highly raising awareness and fostering community-driven healthcare support by utilizing high-visibility billboards, delivering information about the hospital's mission to millions to grow public interest and financial contribution to ensure dignity and quality of life for Alzheimer’s patients. This out-of-home campaign will hopefully inspire medical advancements and support systems for individuals battling Alzheimer’s and other cognitive disorders. Checkout (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Non-Profit campaigns
