BMW launches a brand new outdoor campaign across the UAE, leveraging the country's colorful roads as a billboard to showcase the X6 model. Following the automotive brand’s prior appearance, the new campaign billboards host the BMW X6 as its focal visual, spotlighting the high-performance SUV and luxury vehicle, backgrounded against aesthetic scenery. The design is clean, minimalist, and eye-catching. The use of a bright blue automobile against the background instantly grabs the attention while being very visible at a distance too. The large, bold typography emphasizes the model name The X6, reinforcing brand recognition. Additionally, the ad copy utilizes a mix of Arabic and English messaging, appropriate for UAE's bilingual and diverse audience. The use of the word Exclusive is highlighted, positioning the campaign seasonally. In making the promotion specifically Ramadan-focused, BMW appropriately leverages the cultural values of giving and exclusivity that hold currency among UAE consumers during the month of Ramadan. BMW's latest outdoor campaign in the UAE was showcased upon hoarding billboards in the second week of March.
