As the crescent moon ushers in the holy month of Ramadan, Alhayah TV unveils its latest campaign, Shahr Al Farha, which translates to Month of Joy, and paints Cairo’s billboards in a vibrant red. Building on the success of last year’s extensive promotional push, which showcased a powerful lineup of drama series, this year’s campaign continues the tradition of delivering must-watch entertainment to audiences across Egypt. Following the previous campaign that was a few weeks ago. Alhayah TV’s Ramadan 2025 slate is nothing short of spectacular, featuring star-studded productions that promise to captivate viewers. Riham Hagag headlines “Athena,” a drama set to make waves, while Ahmed Al Awady leads the action-packed “Fahd El Batal.” Eyad Nassar brings intensity to “Zolm El Mastaba,” and Mustafa Shaaban returns with his anticipated role in “Hakeem Basha.” These series reflect the network’s ongoing commitment to top-tier storytelling and diverse narratives that resonate with audiences. With its signature blend of striking visuals and bold messaging, the “Month of Joy” campaign cements United Group’s role as a dominant force in Ramadan entertainment. As families gather for iftar and suhoor, the network ensures that their evenings are filled with compelling stories, just as it has done in previous years—only this time, with even greater anticipation. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
