CBC graces Cairo’s billboards this Ramadan with a brand new extensive outdoor campaign. As one of Egypt’s leading television networks,CBC rolls out this ambitious outdoor advertising campaign to promote its Ramadan 2025 drama lineup. The campaign, strategically positioned across key highways and high-traffic areas, aims to capture the attention of millions of commuters and pedestrians, reinforcing CBC’s position as a top entertainment provider during the holy month. Each billboard features a carefully curated selection of actors, dressed in character, set against a signature blue CBC-branded background with intricate Islamic geometric patterns, reinforcing the Ramadan theme. The titles are boldly displayed in Arabic, making them easily readable from a distance. Posters of shows like Hesabet Omry starring Rogena, Amr Abdul Gelil, Ali Al Tayeb, Mahmoud Al Bezzawy and Mohamed Radwan, Qahwat Al-Mahatta featuring Ahmed Ghozzi, Bayoumi Foad, Ahmed Khaled Saleh, Hala Sedky and Reyad El Kholy, and Awlad Al-Shams Starring Ahmed Malek, Taha Desouki and Mahmoud Hemeda all adorn Cairo’s billboards. In addition to Oqbal Andoko starring the hilarious duo Amy Samir Ghanim and Hassan Al Raddad, as well as Hakim Basha, starring Mustafa Shabaan, and lastly Shahadat Moaamalet Atfal by Mohamed Henedy. The CBC logo is prominently displayed on each billboard, reinforcing network recognition. The campaign aligns with Ramadan, a peak time for television viewership in Egypt, making it more impactful. The combination of visually engaging imagery, strategic placement, and cultural relevance ensures that these billboards are not only seen but also leave a lasting impression. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
