A unique billboard has appeared in Cairo, its curved form standing out against the city's skyline. The display features a dark teal background, providing a calm backdrop for the central message: Salam. This word, written in bold, white Arabic script, is the focal point of the visual. Surrounding Salam are numerous translations of the word peace in various languages, presented in a simple, sans-serif font. The billboard's design is minimalist, focusing on the single message and its multilingual presentation, this campaign was launched by Salam Properties. Surrounding this central message, a tapestry of words unfolded, translations of peace in various languages, each rendered in a simple, sans-serif font. Frieden, Vrede, Paz, and Shanti, a linguistic chorus resonating with a shared human desire. The words were arranged in a seemingly random pattern, a deliberate lack of order that suggested a universal embrace, a peace that transcends borders and structures. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
