In a gesture of cultural observance, Piaget has launched a branding OOH campaign in Dubai during the first week of March 2025, utilizing uni-poles to convey Ramadan greetings. The campaign features visuals that blend the brand's luxury aesthetic with elements of the holy month, following the brand's previous OOH during June 2024. The uni-pole advertisements are divided into two distinct sections. The left side showcases a detailed illustration of a Piaget Possession bracelet, rendered in gold and featuring a diamond detail. The bracelet is positioned against a dark blue background, reminiscent of a night sky, and appears to float above a scene depicting a gathering of figures in traditional attire, illuminated by small lanterns. The right side of the uni-pole features the Piaget logo in a clean, sans-serif font, positioned above the Arabic phrase Ramadan Kareem, and its English translation. The background of this section is a light, neutral color, providing a contrast to the darker left side. The campaign's design incorporates a combination of detailed illustration and minimalist typography. The use of gold and dark blue conveys a sense of luxury and sophistication, aligning with Piaget's brand image. The inclusion of the Ramadan greeting and the scene depicting a gathering of figures reflects the brand's sensitivity to the cultural context of the campaign. The positioning of the Piaget logo and the Ramadan message ensures clear brand recognition and communication of the campaign's theme. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
