With a legacy spanning over 17 years, Ma'alem Developments, known for its commitment to elevating quality standards and revolutionizing Egypt’s real estate scene, has launched its debut branding OOH campaign in Cairo following their previous OOH for Malaga. The company, which aims to transform spaces into timeless masterpieces, is now extending its vision to a wider audience through strategic outdoor advertising. Ma'alem Developments has initiated its first OOH campaign in Cairo, utilizing billboards to communicate its brand identity and project portfolio. The visuals feature a split design, with a dark blue background on the left and a bright green background on the right. The Ma'alem Development logo, incorporating a stylized Arabic script and the English phrase Developments, Inspired By The World, is prominently positioned in the upper left corner. The campaign showcases the names of several projects, including Málaga Vida, SICILY, NOUVEAU LAC, and Z Mall, each accompanied by a small icon. A stylized crescent moon and star are also included, positioned centrally on the dark blue background. A phone number, 16660, is displayed in the lower right corner, providing viewers with contact information. The campaign's design incorporates a clean and modern aesthetic. The use of contrasting colors, dark blue and bright green, creates visual interest. The project names and icons are presented in a clear and legible font, ensuring that they are easily readable by passersby. The phone number is also prominently displayed, encouraging inquiries. The combination of clear branding, project information, and contact details effectively conveys the campaign's message to the target audience. The strategic placement of billboards across the city ensures high visibility and reach, introducing Ma'alem Developments to a broader audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
