Al Ahly SC, the most decorated club in Africa, has once again captured the essence of its legendary status with its latest campaign, Long Live the Names. Following the success of El Qalaa El Hamraa (The Red Castle), this initiative aims to immortalize fans and club legends alike by offering supporters the chance to engrave their names in the club's history. By purchasing the shield through the El Qalaa El Hamraa website, fans solidify their place in Al Ahly's legacy. The campaign showcases some of the most iconic figures in the club's history, including all the legendary names of El Ahly like, Ali Maâloul, Mohamed El Shenawy, Marcel Koller, Mohamed Barakat, Sayed Abdel Hafeez, Osama Hosny, Abdel Aziz Abdel Shafy, Moustafa Abdou, Mohamed Shawky, Gilberto, Walid Salah El-Din, Walid Soliman, Emad Moteab, Wael Gomaa. By featuring these legends, Al Ahly emphasizes the importance of both past and present in shaping its future. In the artwork, the legends mentioned above are lined up and in the middle, there’s a hollow shape of a person holding the shield, representing the audience who will immortalize their names. The billboard is annexed with sponsors like Seven, Aman, Forsa, Souhoola, and Aman for payment solutions. Long Live the Names is a multi-channel campaign that has made a strong impact across various platforms. It debuted in the highly competitive Ramadan 2025 commercial race, ensuring maximum visibility during the peak advertising season. Additionally, it has been heavily promoted on social media and through strategic outdoor advertising. The campaign boasts extensive geographical coverage, strategically placed across highways and suburban areas in various formats and sizes. This ensures maximum visibility and impact, making the OOH campaign impossible to miss. Through this initiative, Al Ahly SC not only strengthens its bond with its fans but also cements its position as a club that honors its legacy while looking ahead to the future. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
