The sidewalks of Cairo have been adorned in a sensational new out-of-home advertising campaign by Centrum, the number one multivitamin brand in the world, as it introduces an engaging campaign in promotion of men's and women's health. Led by leading actress Tara Emad and beloved actor Dhafer L'Abidine, the campaign revolves around energy, fitness, and wellness, reflecting Centrum's mission of providing targeted nutrition for men and women. The billboards display Tara Emad and Dhafer L'Abidine dressed in sportswear, running in mid-stride, exuding dynamism and active living. This very same image resonates with the target audience directly by confirming the importance of movement and overall health. Arabic tagline, Make your Ramadan healthy and use Centrum for men and women, making the point clear to be more conscious about one's well-being during the holy month. The bold and attention-grabbing campaign design is no surprise and focuses on two Centrum packs with Men and Women labels on them, reinforcing the message of customized nutrition. By tapping into the influence of Tara Emad and Dhafer L'Abidine, the brand effectively connects with its audience in a genuine and culturally resonant manner. When these powerful billboards line Cairo's streets, Centrum reinforces itself as a trust brand among consumers seeking customized nutritional support. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
