Lululemon, the Spanish athletic apparel and fashion brand, has launched a captivating new OOH campaign in the UAE to raise awareness of its offered apparel collection. Lululemon’s previous successful OOH appearance was during October 2023 and the brand was announcing the opening of a new store at City Walk. Lululemon is currently back on billboards stronger with an exciting and vivid new campaign. This campaign is a relatively new one and was released during the first week of March and is considered a single-format campaign since it utilizes uni-poles across Dubai. The campaign uses the main tagline “Time To Reset Your Rhythm,” while also using the ad copy “Move through Ramadan” which is an indicator that this campaign was produced to celebrate the holy month and encourage people to stay active during Ramadan 2025. The visuals are available in both English and Arabic typo to reach the Arabic speaking audience and reach the target audience on a wider scale. The campaign portrays two females stretching and getting ready to exercise in Lululemon wear. Lululemon specializes in sports clothes but also offers bags and accessories. The brand aims at helping their collective be well in every aspect of their lives – physically, mentally, and socially – is at the core of how Lululemon creates their products and experiences. Learn more about more OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
