Brands across MENA are seizing the opportunity of the holy month to connect with consumers on a deeper and emotional level, unleashing Ramadan campaigns. One such brand making a significant impact is Carrier, the renowned air conditioning manufacturer, Carrier's Ramadan-themed billboard prominently features decorative lanterns, symbolizing warmth, light, and spiritual enlightenment during Ramadan, creating a nostalgic and festive ambiance. The ad also includes a polished image of the Carrier unit, subtly reinforcing the brand’s comfort and reliability. The respectful greeting written in Arabic and English read, Carrier Wishes You a Blessed Month, conveys warmth and aligns with the spirit of Ramadan, which emphasizes compassion, generosity, and togetherness. Other screens utilize a prominent blue background, which highlights brand recognition. The consistent use of this specific blue, a core element of Carrier's visual identity, ensures that the brand name stands out, which allows for immediate association with Carrier, fostering a sense of familiarity and trust among viewers. The DOOH campaign effectively grabs attention, strategically positioned on key road signs. The campaign demonstrates a smart approach to reach a large and varied audience. Carrier's advertisement is particularly well-timed, reminding families and businesses of the value of indoor comfort during Iftar and Suhoor gatherings. Carrier’s Ramadan out-of-home advertisement successfully exemplifies the integration of celebration into their marketing strategies, with a thoughtful design and a heartfelt greeting Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
